An Advanced Guide To iPhone Photography

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Usually, mobile phone cameras can’t match the quality of images produced by professional-standard equipment, but you’ll find that the images you can take are brilliant for (among other things) sharing on social media, where they’ll help to keep your business at the forefront of your audience’s mind.

For many people, iPhone photography involves little more than going ‘point and click,’ but there are so many other options available.

Here’s How To Start Exploring Them:

• Change your mindset. For the moment, this is not your phone – it is your camera.

• A few simple settings will get you better images, every time.

• It’s always so much more about the story you want to tell, than about the quality of the image itself.

Start With The Right Camera Settings:

• Firstly, open up ‘Settings’ in your iPhone.

• Then, scroll down to the camera icon, and click on the arrow to the right.

• This shows you some choices. Switch on the ‘Grid’ setting, so that its bar turns green.

• Turn off ‘Auto HDR’, and turn on ‘Keep Normal Photo’.

• Next, click on ‘Formats’, then select ‘Most Compatible’ instead of ‘High Efficiency’. This will give you better quality images, instead of compressing them to the smallest possible size, in order to save space on your phone. 

Consider The Options On The Bottom Of The Screen

You can choose from: Time Lapse, Slo-mo, Video, Photo, Portrait, Square, and Panoramic. As Instagram prefers square images, you might choose that option, if you plan to put your story there.

For business photographs, generally use the ‘Photo’ setting. If you happen to be photographing people, ‘Portrait’ is nice for a softer style of background.

Now Go To Your Main Phone Screen And Click ‘Camera’.

THE NEXT STEPS:

1) You should now see a grid on your screen. This helps you to gauge if you are level in your photos, and to get better composition. Images are generally more attractive to the viewer when the point of interest is on one of the grid lines, or intersection points. 

2) Point your camera at a scene. But, if you take the image now, it will be average! Plus, the point of focus may not be on the item that you are interested in.

3) Tap your screen on where you want your viewer to focus. The camera will now focus on that point, and you’ll see a yellow square pop up to show you where it is concentrating. You are now ready to take a properly focused image…but you can do much more!

Use The Settings Along The Top Of The Screen

• The Flash Icon: Tap to turn the flash on and off. This should be turned off for normal use, but it can be nice to add a pop of light for special effects.

• HDR: High Definition can be set to automatic, on, or off. There is no right or wrong setting; it’s all about the end appearance which you prefer.

• The Bullseye Icon: Select on or off, depending on whether you like a little video movement alongside your still image. This can be nice for movement in waves, and swaying flowers etc.

• The Clock Icon: This is the self-timer. Use it so you can have a gap between clicking to take the photo, and having the shutter fire.

• The Filters: The three overlapping grey circles are filters. Tap the circles, then look at the bottom of the screen to see your choices.

Consider The Options On The Bottom Of The Screen

You can choose from: Time Lapse, Slo-mo, Video, Photo, Portrait, Square, and Panoramic. As Instagram prefers square images, you might choose that option, if you plan to put your story there.

For business photographs, generally use the ‘Photo’ setting. If you happen to be photographing people, ‘Portrait’ is nice for a softer style of background. The Shutter button is great for action sequences; hold it down to take a burst of images.

Is the overall image too bright or too dark? Put your finger on the screen and slide it downwards – the scene darkens. Alternatively, swipe upwards to lighten. 

Now For The Story…

As I mentioned previously, the ‘story’ of your image is more important than the quality of the image itself.

Here are some tips to make sure your images have strong stories behind them:

• Have a plan about what you’d like to say in your images. For example, perhaps you’d like them to say, ‘Buy me!’ or, ‘Follow me!’

• Place your point of interest on one of your grid intersections, to increase the emphasis on it.

• Think about the angle of view – don’t just take photos at your eye-level height – try going really low or really high to create something different.

• Apart from when you need straight horizons, try experimenting with angles. Use the grid lines to help with diagonal composition.

• Look for things which distract from your message – like loose litter, perhaps, or bright colours that aren’t part of your story, and get rid of what you can.

Use all the tips above, then take your shot!

 

Complete Your Image With Post-Production

Your phone has so many built in options to play with! Here’s how to use them.

• Open up an image on your phone and press ‘Edit’.

• One by one, click on the choices that come up at the bottom of the screen.

• See what they do by sliding the controls. You can always press ‘Reset’ to take yourself back to your original image.

• Experiment! It’s the only way to discover what you like.

• Trust your instinct. Only you will know what you like.

Now you’re ready to share your images with the world, so get on social media and show them off for everyone to see.

Happy Snapping!

Written By: Lizzie Melvin 

Elizabeth Melvin Photography

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