‘When you buy from a small business, an actual person does a little happy dance!’
One unexpected and welcome outcome from the Coronovirus lockdown, is the way in which many small businesses have been able to adapt, so that they can keep trading.
We’ve seen cafes become grocers, restaurants develop collection and take-away services, shops open e-commerce stores, and salon owners becoming YouTube stars, as they share their skills and expertise with an online audience.
Even during times of crisis, the demand to shop can open up new opportunities in many industries. At Local Directory, we’ve always believed that shopping local plays a vital role, and that no matter what our world will look like in the future, we should all carry on supporting local enterprise.
So, here are 5 reasons why shopping local matters, now more than ever:
1. It Builds Local Communities and Strengthens Local Economies
When you support a local business, you are supporting your friends, family, and neighbours!
The availability of local shops is especially important for the elderly, the vulnerable, young people, and those without access to private transport. Plus, the more money that local councils make in rent and business rates, the more they can spend on supporting local infrastructure and public services.
2. Local Small Businesses Add Character to Towns and Villages
A small business or boutique shop adds character to the high street, and in a world that has become increasingly dominated by chain stores, a local business’ branding is unique and often quirky, adding something different to your town or city, while offering an alternative experience and bringing a much needed breath of fresh air into areas populated by generic stores and companies.
3. Shopping Local Creates More Job Opportunities and Encourages Entrepreneurship
A local business that becomes a success will grow, and as they grow, they’ll recruit more staff from the local population. Plus, their success will encourage other local businesses to open up, so they too can take advantage of the footfall. This means more local people will be taking the plunge and becoming entrepreneurs!
4. You Get A More Personalised Service
Local business owners tend to be friendly and engaging; they get to know their customers on a personal level, and can generally provide better advice about their products and services than larger companies can. Local traders also tend to value your business more, since their survival depends on their good reputation, and on earning repeat business. Additionally, they can often adapt their products to suit your personal requirements, or source something bespoke for you, when big chains usually won’t.
5. It’s Better for the Environment
Shopping local means less mileage and petrol costs for you, which helps to reduce CO2 emissions. Plus, local shops often stock locally sourced goods, which not only supports the local economy, but also reduces costs and transport times.
We know it’s tempting to default to the big chains, or to buy online. But shopping locally is usually just as cost-effective and convenient, plus you’ll be supporting your local community, rather than putting money into the pockets of nameless and faceless shareholders.
Written By: Local Directory
