Sarah: The thing with our product is that we’re not just promoting our product and our brand, we are promoting and we’re educating about a whole new category.
We go out and talk about Sea Arch; we have to educate, we have to inform people and try to get them to understand what the product is. We consider ourselves to be a high-end product, which is reflected in the quality of what’s in the bottle and by the bottle itself, and also by the places that we are selling the product in to, e.g. Darts Farm, the shops at Dartington, in Torquay – Me & Mrs Jones Deli, and there are many, many other really lovely wine shops, farm shops, retailers, who take the product and do very, very well with it.