By far the most effective way of building a relationship with a business owner, is to physically get out and meet them face to face. This is networking.
Without realising, we network every single day through mediums such as Facebook, Twitter, Linkedin, Text, Phone Calls, and Emails. However, how many times do you call someone to introduce your business services or product to them, and they say, “Can you email me the information”? 9 times out of 10, that email will get ignored.
This is why you need to get out and build personal relationships with other business owners. The old saying is, “It’s not what you know its who you know,” but then in terms of networking, it’s also “who knows you.”
Some people are afraid of the whole networking scene, but it really can be quite good fun, believe it or not. People who are in that room with you are interested to hear about what you do, especially if they have never seen you before. You are the one they are excited to meet.
Take on board these tips when you set upon your networking journey: