Case Study: Atlas Valeting

Launched full time in March 2019, Atlas Valeting is a family owned business offering a mobile vehicle valeting service covering Torbay, Teignbridge, and the surrounding areas. Atlas Valeting has now expanded into its own unit, and is focused on providing stellar customer service and bespoke valeting packages.

The Challenge:

Being both knowledgeable about cars, and having a passion for them, Adam Agatowski and Caron White, the owners of Atlas Valeting, were confident with their business vision. However, they felt that professional guidance on building brand awareness and engaging with their customer base was needed, in order to get Atlas Valeting off the ground.

The Solution:

Adam met with TDA business advisor Kim to discuss how he could implement an effective marketing strategy for the business, with the aim of growing customer engagement. This included developing a social media plan, and identifying networking opportunities to strengthen business connections.

Adam said: ‘From the start, TDA has given excellent advice and guidance on setting up and moving forward with different strategies within the sector, and for the business in general. Kim is always just a phone call or email away. She always provides sound and unbiased advice, and genuinely has an interest in seeing local businesses succeed.’

Kim Thornton, Business Advisor at TDA said: ‘Adam and Caron’s attention to detail is exceptional, and this is reflected in how the business is growing. They are building their family business with a strong commitment to providing a quality service, and I’m confident that with their progression to a unit, the businesses will continue to flourish.’

The Future:

Since its inception in 2019, Atlas Valeting has become an Autobrite Direct LTD stockist, supplying car cleaning products to trade, and to the public. Adam now works from a mobile base, and from his new unit offers deep cleans, paint protection, correction, and enhancements, as well as a pick up and drop off service.

TDA have supported Atlas Valeting during the early stages of business start-up through one to one sessions and workshops. This is enabled by the European Regional Development Fund Enterprise Coaching Project, which provides fully funded business support to start-up businesses in Torbay.

Start Up Torbay

A fully funded business support programme, designed specifically for businesses in Torquay, Brixham and Paignton, whether you’re at concept stage or already up and running.

Through a series of collaborative workshops and 1:1 sessions, you will learn all you need to get to grips with turning your idea into a reality.

Spread across five workshop sessions, the programme will cover the basics of starting a business, including business planning, marketing, financial planning, and promotion.

Who Are We?

We are a local, friendly team of Business Advisors, with a passion for helping businesses.

We have helped hundreds of people across the South West unlock their potential to become self-employed; aiding budding entrepreneurs to start their own business and not look back.

This service is available free of charge to all Torbay residents from all backgrounds, with the aim of harnessing local entrepreneurial talent. This project is fully funded by Torbay Council and the European Regional Development Fund, and delivered by TDA.

Written By: TDA

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