Do you know enough about photography to overcome these limitations and produce an image that’ll encourage people to buy your spaghetti?
Photography is not about simply buying yourself a professional ‘oven’ to cook in, either. You can have the most expensive kit in the world and still get very average images, while the simplest cameras have created amazing wall art. It is all about the person behind that camera.
A good photographer knows the effect on sales that different lighting set-ups can have, and also knows which settings will produce a particular optical effect.
Additionally, they will know what compositions are more attractive, and which colours are likely to be most appealing to your audience.
It’s about having the imagination to see past the obvious, and the ‘done for you ready meal’ approach, to create something truly eye-catching.
You need your customers to engage on an emotional level with you and your goods. Very few of us actually have unique goods and/or services – It is how others perceive us that counts.
Consider a meal at your favourite restaurant: See in your mind’s eye the flickering candle glow on your neatly laid table, the light reflecting in the glittering cutlery and sparkling glasses. Imagine looking down to see the neat arrangements of perfectly cooked ingredients, your nose tingling with the waft of herbs and spices; your favourite music playing in the background (not too loud though, so you can still chat).
Well, here’s the thing, those meal ingredients are the same as those in your microwave dinner – the difference is in the culinary skill and the presentation. It’s similar to why you’d hire a professional photographer.
Deciding to buy from you isn’t really about your goods at all. Instead, buying is really about how people imagine themselves feeling while using your products, and how that would affect them emotionally.
As another example, I used to sell new homes. If you bought the house off-plan, or when it was a shell, it was several thousand pounds cheaper than buying the finished product. To me, this stage is the equivalent of goods pictured against a plain background – You can see what is on offer, but not how it might relate to you and your lifestyle.