There are lots of different rights or wrongs with regards to finding LinkedIn success, however there are three tips we would recommend that can make a difference.
Have a plan.
Think about what you want to get out of LinkedIn. Is it to get more business? If so from whom? Are you looking to work wit specific types of business or even specific people? Plan out how to get your messages seen by the right people and make connections with people who work with your target markets and/or target individuals.
Be yourself.
Be genuine, be truthful but also illustrate what makes you different from everyone else. Don’t be afraid to blow your own trumpet but also don’t over-promise, you will soon be found out. If you use your own voice, people will start to learn what is special about you and your business and how you interact with customers and suppliers.
Engage with people properly.
Don’t just go on and randomly like, like, like – although this can help with the algorithms – it doesn’t help you build up relationships with other users. Comment on people’s posts, ask questions, answer questions, give advice and become recognised as an expert in your given field. It is just like walking into a pub you go into every day but don’t talk to anyone. What is the engagement going to be like? Minimal. Whereas if you ask how people are, chat to the bar staff, play pool, help out. Each time you go in there every will welcome you like Norm from Cheers. Social media is no different, so engage with people.