The answer isn’t simply yes or no. Like every business, yours is unique, and don’t you forget it!
The question you should be asking is, ‘what does my business plan and marketing strategy say is my next step, and what will it cost?’
Before Boris set out his roadmap out of lockdown, your business should have had its own roadmap for where you want it to go, and how you are going to get there.
Let me break it down for you.
A marketing strategy is a roadmap (yes, I am going to overuse this term thanks to BoJo) for how, who, what, where, when, and why you are going to market to your target audience.
By understanding these 6 questions, you will appreciate the budget requirements and content needed for your future marketing plans.
They are also particularly good questions to ask yourself every time you want to create a new product or service, or for when you want to scale your business.
If you are not sure how to work out the answers to your 6 questions, here is a quick and easy guide.