Studies show that well-managed leads tend to convert into clients at a higher rate than underdeveloped leads, and what’s more, these well-managed, high-converting leads also tend to make higher-value purchases.
By configuring a well-constructed ‘lead pipeline’ you can nurture leads until they are ready to buy from you, and keep track of where your most valuable leads are coming from.
A basic lead pipeline will contain the prospects’ contact details, details of the conversations you’ve had with them to date, notes on how to begin your next conversation, a suggested medium for your next interaction, and most importantly, the source of the lead.
In terms of deciding what to talk about with the lead during your next conversation, and working out what your next interaction with them should be, here are some of our notes for a previous lead we were working on:
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