Why Your Business Needs A Copywriter

Copy is a direct conversation with the consumer.

But many businesses don’t use a professional copywriter because they’re not entirely sure of what one does, or more importantly, of the value they can bring.

Which might lead you to ask, “Do I really need a copywriter?”

Well-written and engaging words are important to every business. There’s the big stuff like your brochures, blogs, and brand messaging. There’s also the smaller stuff like product descriptions and social media posts, which are just as valuable, though often overlooked.

But your energy should be focused on your website – the centre of your marketing and sales.

Size Doesn’t Matter

Larger businesses might have an in-house copywriter and/or marketing team to take care of all their copy.

But for smaller businesses, it’s easy to overlook the importance of words – especially when a large sum might already have been spent on web or graphic design.

Often, phrases like ‘It’s only words – we’ll write it ourselves’, ‘we’ve spent too much on the website’, or ‘we can’t afford it’, are thrown around without looking at the bigger picture.

Yes, they are ‘only’ words and you could write them yourself. But how good will they be, and what results would you get?

It doesn’t matter whether you’re a one-man-band or a global company. You’re trying to market your product or service and make it stand out among your competitors. So, why wouldn’t you invest in the benefits that a professional copywriter will bring?

Here are five reasons why you absolutely should:

You’re Too Close To Your Business, Product, Or Service

While you’re an expert in your field, you might not be an expert in marketing.

If you’re writing your own copy, you’ll often focus on how you’re bigger and better than your competitors, or emphasise the features of your product instead of the benefits, while not knowing if you’re answering the needs of your customer.

A professional copywriter isn’t involved in your day to day business activities, so you’ll get a fresh perspective on your product or service.

They’ll be able to far more effectively communicate your benefits to your potential customer, while showing them how you can help solve their problems.

Your Time Is Too Valuable

When you’re running a business, your time is spent managing all the daily tasks that go with it.

Usually, you don’t have time to focus on your marketing priorities, and writing good copy for brochures, websites, or any other marketing material, takes time.

If you opt to write your own copy, it may take you 3 or 4 times longer to write than it would take a professional copywriter.

In the end, you may decide to cut your losses and let a copywriter write it anyway, so why not save yourself that time and effort?

By hiring a freelance copywriter, who can capture your benefits quickly and efficiently, deadlines will remain intact, and you can be rewarded with more sales, more rapidly.

Plus, you can spend the valuable time you save on growing your business!

You’ll Get Fresh Web Content Each Time

You might think duplicating or repeating copy throughout your website will save you time. It will, but it doesn’t look good, and will definitely be a reason for your site visitors to look elsewhere.

Google doesn’t like duplicate content on pages either, and you need them on your side if you want to rise up the search rankings and beat your competitors.

A professional copywriter will bring you fresh content, making sure each webpage is a high quality, Googlefriendly sales machine. Informative, helpful, and well-written content is vital for bringing organic traffic to your site, and a good copywriter will deliver it in spades.

Maximum Return On A Sound Investment

Spending tens of thousands of pounds on original web content won’t be necessary for the majority of businesses.

Though a copywriter’s fee will add to the overall cost of your new website, in return, you’ll get fresh content (see above) that will help your website to achieve the following:

1. Promote your business, products, or services more effectively

2. Rise up the search engine results

3. Increase brand awareness

4. Increase conversion rates

5. Increase sales

But copywriting is a process learned over time, and a professional copywriter will command a professional fee for their years of experience and skill.

But if you’re serious about how your site looks and performs, using one will be a sound investment.

You’re Not A Copywriter. I Am.

As mentioned, you’re an expert in your business, your products, and the services you provide.

You’ve made mistakes along the way, and learnt from them over time to become a success. You’ve been there and done that – and a copywriter has been there and done it too.

A copywriter doesn’t need to be an expert in your business or industry to write like one. A good copywriter will ask questions to find out more.

They will look at your current marketing.

They’ll research and look at your competitors.

And they will draw on their experience as a writer, and as a consumer.

A good copywriter has learnt the skills needed to write concise web copy that is original, easy to read, strikes the right tone, and conveys the right message for you and your business. They know how to give you well-structured content that will get people onto your site and keep them there.

You’re not a copywriter – I am.

Giving You The Edge

So there you are. Five (good) reasons why you absolutely should hire a freelance copywriter. It’s not an exhaustive list, but it tells you why you should let a professional copywriter create your website content for you.

Hiring a good copywriter will be a smart move – one that gives you the edge.

And that’s what I’m here to do. Get in touch with me today and let’s take your website to the next level!

Article By Graeme Piper

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