online marketing

In A Virtual First World Presentation Design Matters!

Almost everyone you know will have attended at least one virtual meeting in the last 12 months, and some will have given presentations using only slides and their webcam. The COVID-19 pandemic has driven us towards a more virtual world, and with Zoom calls, meetings on Microsoft Teams, and even virtual social events, we’re becoming …

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Persistence Pays! The Importance Of Having A Consistent Marketing Message

There are some basic essentials when it comes to business-to-business (B2B) marketing, such as targeting the right people and ensuring your message is appropriate for this target audience. Before beginning your marketing campaign, make sure that your website and any marketing literature you plan to use is up-to-date, and gives all the necessary and relevant …

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When Times Are Good, You Should Advertise, When Times Are Bad, You MUST Advertise!

Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a …

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Why You Should Continue With SEO After You’ve Reached Your Ranking Targets

If you’ve hired an SEO company to get you ranking high in the Google search results, and they do get you ranking high, then it’s job done, right? Wrong! SEO should be considered a continual process, which is actively maintained day after day, week after week, month after month. If you stop working to keep …

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Superb Media Plans Epic Growth: Multinational Software And Marketing Firm Joins EPIC

Superb Media Ltd, an innovative, market-leading company, have joined Torbay’s Electronics and Photonics Innovation Centre (EPIC). Superb Media designs, builds, creates, and markets custom e-commerce solutions for forward-thinking retailers. Their clients include Tripp Luggage, Usborne Publishing, Defected Records, Missy Empire, and Portmeirion Group. Since its launch in 2012, Superb is now one of the industry’s …

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Topical Authority: Why Regular Blogging Will Improve Your Website’s Search Engine Rankings

A lot of business owners make an effort to produce a company blog. Or, at least, they make half an effort… How many company blogs have you seen which are updated once every two or three months at best, or have been left dormant altogether? I’ve seen literally hundreds like this… But why does it …

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The BOOM In Animation And What It Means For Your Business

This article was featured in the latest edition of QUAY Magazine! Use this link to download your FREE copy: bit.ly/quay6 The animation industry is booming. Animation continues to top the box-office as one of the most commercially successful forms of entertainment, engaging a wide range of audiences from children, to adults, to elders. But its …

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Character Building: 3 Unexpected Ways Animation is Used in Marketing

As the importance of social media as a marketing platform has risen, it’s become harder than ever to stand out. Companies are going to extraordinary lengths to attract (and maintain) the attention of potential customers, and one of the more modern tools they’re using to achieve this, is animation. Animation and CGI have made a …

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