online promotion

In A Virtual First World Presentation Design Matters!

Almost everyone you know will have attended at least one virtual meeting in the last 12 months, and some will have given presentations using only slides and their webcam. The COVID-19 pandemic has driven us towards a more virtual world, and with Zoom calls, meetings on Microsoft Teams, and even virtual social events, we’re becoming …

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When Times Are Good, You Should Advertise, When Times Are Bad, You MUST Advertise!

Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a …

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Topical Authority: Why Regular Blogging Will Improve Your Website’s Search Engine Rankings

A lot of business owners make an effort to produce a company blog. Or, at least, they make half an effort… How many company blogs have you seen which are updated once every two or three months at best, or have been left dormant altogether? I’ve seen literally hundreds like this… But why does it …

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