Is your business consistently delivering value to its clients? How do you know? With it costing up to ten times more to acquire a new client than to keep an existing one, can you afford not to find out which clients might be looking elsewhere and why? Introducing a client listening programme to your business …
When trying to reach your perfect client, you first need to define what a perfect client looks like to you. After all, if you don’t have a target to aim for, you can’t hit it. If your definition isn’t tight enough, then your partners and business development directors may reach out to the wrong people …
How To Secure That First Sales Meeting With Your Perfect Client Read More »
Do you need someone to manage your social media accounts? Perhaps you’re thinking about having your SEO looked at, or are considering a refresh of your website? In Devon and Cornwall, we’re extremely fortunate that we have some outstanding marketing talent on our doorstep. But unless you know where to look, you may …
WHAT: Let’s begin by clearing up a common misconception, networking is not about selling. The most common issue I find is that people & companies expect to see an immediate ROI from their networking activity because they believe it is about selling. Factor in that most people do not like being sold to there is …
How many people managers within sales teams have been trained to have conversations about redundancy? The figures from the Office for National Statistics (ONS) make for grim reading, with UK unemployment levels at a three-year high of 5% for the period between November 2020 to January 2021. Companies have started to lay off staff, and …
The Impact Of Redundancy On Managers And Team Members Read More »
Welcome to the first of my new columns! Each edition, I will be on hand to answer your burning questions about business, growth, marketing, sales, and more. Every now and then, I will have an industry expert join the conversation to make sure you get the best advice out there. This month’s question is particularly …
The goal of every marketing professional and salesperson is to make a prospect take action. That action could be: signing up for a platform, becoming a member of a networking platform, or making a purchase. This is known as a conversion. To guide visitors through this process, you’ll need a sales funnel, which is an …
Recent times have seen a global shift towards all things online and remote. With people all across the world having to live their lives separated from others, and with companies not able to reach their key demographics and potential customers in the more traditional ways, standing out online is more important than ever. But in …
5 Great Ways Animation Can Connect With Your Customers Remotely Read More »
You are creative — even if you don’t think so! Creativity does not solely consist of things like writing a novel, painting a picture, composing a song, or some other task that is pure ‘art’. Instead, creativity takes a wide variety of forms. Creativity at work does not only have to manifest in visuals and …
5 Ways To Boost Creativity And Benefit Your Business Read More »
Alex: Hi James, can you tell me a bit about yourself and your business? James: I am a Chartered Accountant and the managing director of Accounting 4 Everything in Paignton. We offer a range of accounts and tax services, including bookkeeping and payroll. Since I set up Accounting 4 Everything in 2016, we have focused …
Surely it’s just a question of taking a few photographs, jotting down some bullet points and a room-by-room description of the property, whacking it on the internet, and waiting for the phone to ring, right? Wrong! That isn’t true for homes at any price point, let alone the luxury homes market. At Nest Seekers, we …
There are some basic essentials when it comes to business-to-business (B2B) marketing, such as targeting the right people and ensuring your message is appropriate for this target audience. Before beginning your marketing campaign, make sure that your website and any marketing literature you plan to use is up-to-date, and gives all the necessary and relevant …
Persistence Pays! The Importance Of Having A Consistent Marketing Message Read More »
This ‘flyer’ came through the office door the other day, and it caught my attention. Not because it was so good, but because it burnt my eyes with its lack of effectiveness as a marketing tool. Let’s have a look at what went wrong – so you can make sure you don’t do anything similar! …
Are you wondering why your website has such a high bounce rate? Or why your adverts get no response? Are you fed up with spending money on marketing that you’re just not getting results from? The good news is that the key to successful marketing is pretty simple, and with a few tweaks, you can …
This article was featured in the latest edition of QUAY Magazine! Use this link to download your FREE copy: bit.ly/quay6 The animation industry is booming. Animation continues to top the box-office as one of the most commercially successful forms of entertainment, engaging a wide range of audiences from children, to adults, to elders. But its …
The BOOM In Animation And What It Means For Your Business Read More »
This article was featured in the latest edition of QUAY Magazine! Use this link to download your FREE copy: bit.ly/quay6 For UK business owners, now that lockdown is (largely) over, the hard work can really begin. For example, how can you get your sales and your profitability back to where it needs to be? I …
Many businesses are still struggling with cashflow as a result of the Coronavirus pandemic, despite the support on offer. As the Government continues to lift some of its restrictions, now is the time to review your operations and find ways to manage your cashflow, so that you can begin to rebuild and recover in the …
COVID-19 Business Checklist – Six Actions Businesses Should Consider Now Read More »
As the importance of social media as a marketing platform has risen, it’s become harder than ever to stand out. Companies are going to extraordinary lengths to attract (and maintain) the attention of potential customers, and one of the more modern tools they’re using to achieve this, is animation. Animation and CGI have made a …
Character Building: 3 Unexpected Ways Animation is Used in Marketing Read More »
Here is something to consider: A professional photographer is like a Michelin-star restaurant, while an amateur photographer is like a fast food takeaway. What on earth do I mean? Well… Unless you are pretty good as a photographer yourself, taking your own images is a bit like heating up a ready meal. Your camera has …
Can Your Business Benefit From Videography? If a picture tells a thousand words, then what can a video say? With at least 25 frames in every second, you wouldn’t be wrong in thinking that video has a considerable advantage over other forms of digital marketing. Our ever-increasing consumption of social media content and shorter attention …
What Exactly Are Digital Puppets? Where once a team of animators would spend days, weeks, or months creating a cartoon, animating all the different movements of a character, one frame at a time, now it is possible to make lengthy and attention grabbing animations within a couple of hours, or even live in real-time! …