social media marketing

Persistence Pays! The Importance Of Having A Consistent Marketing Message

There are some basic essentials when it comes to business-to-business (B2B) marketing, such as targeting the right people and ensuring your message is appropriate for this target audience. Before beginning your marketing campaign, make sure that your website and any marketing literature you plan to use is up-to-date, and gives all the necessary and relevant …

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When Times Are Good, You Should Advertise, When Times Are Bad, You MUST Advertise!

Many business leaders have talked about why it is important to ‘pivot’ during the COVID-19 pandemic. They all have their own ideas about what it actually means, and their own agendas for telling business owners why it is important. But what does ‘pivot’ actually mean, and why is it important? A ‘pivot’ refers to a …

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Topical Authority: Why Regular Blogging Will Improve Your Website’s Search Engine Rankings

A lot of business owners make an effort to produce a company blog. Or, at least, they make half an effort… How many company blogs have you seen which are updated once every two or three months at best, or have been left dormant altogether? I’ve seen literally hundreds like this… But why does it …

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